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How to Spot a Bad Digital Marketing Pitch

Shown above is a real email that recently came in to a site I work with. Now, I will be the first to admit that there is always room for improvement for virtually any site but the one referenced here is ranked on the first page (of Google) for a number of key terms....

Digital Marketing Link Roundup for May 13

Here’s this week’s roundup of the top digital marketing articles. Enjoy!  Tactics for SEO & SEM Does Paid Search Work for B2B Marketing? On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday Google Ad 4-pack now shown for 23% of all...

Digital Marketing Reading Roundup for May 6

Here’s this week’s roundup of the top digital marketing articles. Enjoy! Mobile Marketing 4 Mobile AB Testing Ideas that Worked for Our Clients Startup Marketing The most common marketing mistake startups make Content Marketing The Big Fat Guide to Content...

Using Momentum in Conversion Marketing

“Momentum investing is an investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for...

An Introduction to Marketing Automation

Marketing automation systems allow you to create highly targeted campaigns to reach the right people with the right message at the right time. The majority of new leads are not ready to buy immediately.  A marketing automation platform will allow you to: Score leads...